Stage of the Ground

Seth Godin menulis lebih kurang tentang hal yang sama. Dalam sudut pandang dan pertimbangan-pertimbangan yang berbeda, tentu saja.

So, why not compromise and shrink wrap [your product] to a cardboard backad? A simple piece of cardboard, 8 x 10, impossible to fit under your jacket, much lighter, easy to recycle, cheaper and easier to ship.